Ever After High was created as a sister brand to the original line of Monster High dolls, as instead of focusing on monsters and horror, focused on fairy tales and the children of well known fairy tales as it appealed to a different audience.
It stars Raven Queen, the daughter of the Evil Queen from the Snow White fairy tale and involves a whole cast of different fairy tales, most noticably is the opposite of the coin to the Snow White story, is Apple White, the daughter of Snow White.
The plot was the battle between following your destiny or rebelling against it in a prestigious high school setting, surviving high school while rediscovering history and that while the adults today say 'follow your destiny or bad things will happen.' actual history suggests otherwise.
This is one of the only few lines that bring up such an important question, through the many talented workers at Mattel and shares the very core of what HTSOA stands for.
Core Royals & Rebels Wave 1 needs to be confirmed.
Core Royals & Rebels Wave 1 2-pack needs to be confirmed.
Core Royals & Rebels Wave 2 needs to be confirmed.
Legacy Day Wave 1 needs to be confirmed.
Legacy Day Wave 2 needs to be confirmed.
Getting Fairest needs to be confirmed.
Getting Fairest Playsets needs to be confirmed.
Core Royals & Rebels Wave 3 needs to be confirmed.
Core Royals & Rebels Wave 3 2-pack needs to be confirmed.
Thronecoming Dolls needs to be confirmed.
Thronecoming Briar Beauty Dressing Room needs to be confirmed.
Hat-Tastic Party Dolls needs to be confirmed.
Hat-Tastic Party Playset needs to be confirmed.
Book End Hangouts Playsets needs to be confirmed.
Mirror Beach Dolls needs to be confirmed.
Through the Woods Dolls needs to be confirmed.
Date Night 2-pack needs to be confirmed.
Spring Unsprung Dolls needs to be confirmed.
Spring Unsprung Book Playset needs to be confirmed.
San Diego Comic Con Exclusive Cerise Hood Red Riding Hood Doll was not sold here.
Target Exclusive Just Sweets Blondie Locks needs to be confirmed.
Core Royals & Rebels Wave 4 needs to be confirmed.
Core Royals & Rebels Wave 5 needs to be confirmed.
Core Royals & Rebels Wave 6 needs to be confirmed.
Release First Chapter Wave 1 needs to be confirmed.
Rerelease First Chapter Wave 1 2-pack needs to be confirmed.
Enchanted Picnic Dolls needs to be confirmed.
Sugar Coated Dolls needs to be confirmed.
Sugar Coated Class Playset needs to be confirmed.
Way Too Wonderland Dolls needs to be confirmed.
Way Too Wonderland Wonderland Playset needs to be confirmed.
Way Too Wonderland 17 Inch Maddeline Hatter Doll needs to be confirmed.
Fairest on Ice Dolls needs to be confirmed.
Toys R Us Royally Ever After Apple White Doll needs to be confirmed.
Toys R Us Heartstruck C.A. Cupid Doll needs to be confirmed.
Basic Budget Wave 1 Dolls needs to be confirmed.
Basic Budget Wave 2 Dolls needs to be confirmed.
Basic Budget Friends Ever After 4 Pack needs to be confirmed.
Tricastleon 3-pack needs to be confirmed.
Book Party Dolls needs to be confirmed.
Dragon Games dolls needs to be confirmed.
Dragon Games 2 Pack with Apple White and Braebyrn needs to be confirmed.
Dragon Games Forest Pixies needs to be confirmed.
Dragon Games Baby Dragons needs to be confirmed.
San Diego Comic Con Exclusive Raven Queen Doll was not sold here.
Core Royals & Rebels Wave 7 needs to be confirmed.
Rerelease Package Variant First Chapter Wave 2 needs to be confirmed.
Rerelease First Chapter Wave 3 with Smiling Head Molds needs to be confirmed.
Birthday Ball Dolls needs to be confirmed.
Target Exclusive Birthday Ball Dolls need to be confirmed.
Carnival Date 2 Pack needs to be confirmed.
Epic Winter Dolls needs to be confirmed.
Epic Winter 2 Pack needs to be confirmed.
Epic Winter Winter Sparklizer Playset needs to be confirmed.
Epic Winter Snow Pixies needs to be confirmed.
Budget Ballet Wave 1 needs to be confirmed.
Budget Ballet Wave 2 needs to be confirmed.
2-in-1 Magical Fashion Ashlynn Ella Doll needs to be confirmed.
2-in-1-Castle Playset needs to be confirmed.
Pet Bobbleheads needs to be confirmed.
Spellbinding Raven Queen Doll needs to be confirmed.
Cool lore: This doll is a cheaper version of the San Diego Comic Con Raven Queen exlcusive doll released in 2015.
Archery Dolls needs to be confirmed.
Magic Arrow Raven Queen Doll needs to be cofnirmed.
Powerful Princess Club Dolls needs to be confirmed.
Tea Party Dolls needs to be confirmed.
San Diego Comic Con Exclusive Cedar Wood Puppet Doll was not sold here.
Hairstyling Holly O'Hair needs to be confirmed.
Back to School Dolls needs to be confirmed.
Back to School Room to Study Playset with Apple White needs to be confirmed.
Thronecoming 'Wave 2' Dolls needs to be confirmed.
Princess Friend Wave 1 needs to be confirmed.
Princess Friend Wave 2 needs to be confirmed.
Sweet Treats Basic dolls were probably not sold here.
Sweet Treats Standard Dolls were probably not sold here.
Sweet Treats Deluxe Apple White Doll was probably not sold here.
Sweet Treats Deluxe C.A. Cupid Doll was probably not sold here.
Cool Lore: Other fairy tales include Alice in Wonderland, Sleeping Beauty, The Little Mermaid and many other stories were included but this lead to Mattel and Disney clashing; Disney had given the Disney license so that Mattel could make dolls but were chronically dissapointed with the quality Mattel released.
and now with this new fairy tale based franchise, Disney left Mattel to swap to Hasbro.
This lead to a major panic with the higher ups at Mattel, and along with a slump in sales because of doll fatigue (due to how many dolls that resonated with consumers being released.) The higher ups stuck with what they thought best for both Ever After High and Monster High, by rebooting both franchises away from the designers visions and towards an idealized younger demographic.
This lead to EAH was soft rebooted with a simplified "princesses are powerful', these new items had reduced detail, was cheapened, and had a slower pace with weaker plot.
That also meant Monster High's first generation also ended and rebooted as the babified and sanistised G2 which sold incredibly poorly before it was ended. This move killed both franchises as we knew them.
Cool Lore 2: Monster High has since been rebooted for the third time, known as G3, but Mattel is contractually obligated to never reboot EAH when they signed with Disney. Thus, it is considered a truly dead brand.