Series 1 of Rainbow High dolls first hit shelves in America in July 2020, and around August-September in Australia. During the historic Covid lockdown and subsequent disruption to supply chains, shipping was delayed, so we Aussies frequently received lines much later than most of the world (not limited to just Rainbow High). This eventually improved worldwide as lockdown restrictions were lifted, imports returned to normal, and the line flourished for nearly 3 memorable years.

The show focused on the 6 main characters, Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skylar Bradshaw and Violet Willow; teenagers who entered a prestigious high school of the arts and design. The heart of the stories were high fashion, luxury brand mimicry, rival school Shadow High and lessons of friendship in a grounded poltline that fans of all ages enjoyed.

It took MGA Entertainment a year after they were first sold in USA to be sold here in stores (WA has different schedules compared to QLD). They have somewhat maintained quicker shipments for Aus but have been dropping entire releases since the reboot.

In late 2023, fans began noticing signs the line and the original series were coming to an end, including but not limited to Shadow High series 3 never making it to Australian retailers, and both the dolls and webseries were rebooted.

The Rainbow World webisodes and dolls arrived in 2024, with the target audience shifting to much younger children. Reductions in doll budget and quality were immediately present; wrist and thigh articulation, and the high fashion aesthetic was lost, upsetting many older fans. Fantasy elements in style and fashion became the norm, little sisters were introduced, and almost every line has some form of DIY gimmick."

2020

Series 1 released Australia Wide.

Cheer was released Australia Wide.

Avery Styles Playset was sold exclusively at Big W.

Amaya Raine Hair Studio Signature Doll was sold exclusively at Big W.

Hair Salon Playset was sold exclusively at Big W.

2021

Series 2 released Australia wide.

Winter Break released Australia Wide.

Series 3 was released Australia wide.

Rockstars was only stocked by Mr Toys originally and later Myer.

Sleepover was only imported by OzToystore and independent eBay sellers.

Colour Change Car was sold at all major retailers and some cars still float around shops.

Jett Dawson Collector doll was sold at Myer.

The De’Vious Twins 2 pack were sold Australia Wide.

My Runway Friend Amaya Raine Special edition ws released here, uncertain of where tho. Available to purchase through Amazon.

Special edition Kia Hart was imported into Queensland, but not elsewhere.

2022

Series 4 was released Australia Wide.

Pacific Coast was released Australia Wide.

Pool Playset was also released Australia wide.

Costume Ball was not imported by any store, only OzToystore and indpendant eBay sellers provided.

Dream Closet was not sold here, but was available through OzToyStore.

Rainbow High Dorm House was sold at minimum Toymate.

Junior High Series 1 was released Australia wide.

Junior High Series 2 was released Australia Wide.

Lily Cheng Collector doll was not released in Australia, available only through Amazon and eBay sellers.

Maria Garcia was not sold in stores during initial release, but showed up many years later at Toymate.

Roxie Grand was sold at Myer and Big W. She was not popular.

Pairs Hilton collector doll was not sold in stores and had a limited availability through MGA’s website.

Rainbow Vision Divas were sold Australia wide.

Rainbow Vision Neon Shadows were sold Australia wide.

Rainbow Vision The Royal 3 were sold Australia wide.

Rainbow Vision Playset needs to be confirmed.

2023

Series 5 was released Australia wide.

Junior High Series 3 was not sold here, but could be bought on Amazon and eBay sellers.

Fantastic Fashion was released Australia Wide, sans Poppy who was an Amazon exclusive.

New Friends was released Australia wide.

Colour & Create was released Australia wide, sans deluxe which was only sold at Myer.

Skyler Bradshaw Dream & Design Studio Playset was sold at Myer and Big W.

Madison Twin 2 pack was not sold here, but remain available for purchase via Amazon.

Rainbow High budget series 1 was sold here at Toymate, Big W and had a limited run at Reject shop.

2024

Reboot Bella Parker Styling head was sold at Big W.

Pinkly Paige with Locker was not sold here.

Reboot Junior High PJ Party released Australia wide.

Reboot Junior High The Prismatics are currently in stores. Unsure if all characters are included.

Littles Series 1 is being sold here, sans 1 character.

Rainbow Fantasy Fairies Littles are being sold here.

Only Candy Hart’s Little Playsets is being sold here, other isn’t.

Rainbow High budget series 2 needs to be confirmed.

Winter Wonderland only had 2 of the 4 characters released, Violet and Bella.

Sparkle & Shine was not released here in Aus. Available through Amazon and eBay sellers.

Watercolour & Create was sold here in Aus.

2025

Amaya Raine Closet Playset is being sold exclusively at Myer.

Slime & Pet kit was sold here.

Swim & Style was sold here.

Avery Styles Wardrobe 2nd edition with Fashion pack exclusive clothing currently being sold in stores.

Sparkle & Shine Series 2 was not sold here.

Creative Crystals had 4 out of 5 characters sold here, excluding the dark skinned girl Iris because of racism “she doesn’t sell well”.

Hair Chalk & Style Amya is currently in stores, however Meline Luxe wasn’t sold in most stores, only available at Mr Toys.

My Fashion Style is currently in stores.

Rainbow Shimmers has only 3 confirmed sold here out of the 4: Skyler, Bella and Violet. Excluding Iris again (racism).

Air Brush & Create was sold here.

Cool lore: Rainbow High has Poopsie, another MGA line, to thank for its inception.

The Rainbow Surprise dolls, 14inch toddler-size fashion dolls, took kids and doll enthusiasts by storm with their fashion, detail and quality.